![]() “We were fortunate to find a partner in Pittsburgh, and it’s the first 100% recycled glass bottle made in America,” Halvorson proudly says. Meili’s bottles are made entirely from post-consumer recycled glass – and as a result no two bottles are the same, adding all the more intrigue into the design, and fulfilling Momoa and Halvorson’s sustainable goals. ![]() So that meant not only focusing on the quality of the product and the carbon footprint of where it was coming from, but also in the packaging and in the glass, and finding partners who could help us create arguably the most sustainable packaging you could in the liquor industry.” “We were trying to not only rewrite how sustainability can be done, but we wanted to try to find partners that could actually take us to that level to have 100% sustainability. That was a non-negotiable for us,” Halvorson says. “We wanted to focus heavily on sustainability. Fire gives a nod to what powers the stills that make the liquid via a single distillation, and the heat that lends itself to shaping the sustainable bottles used to package Meili. Meili – which means ‘the lovely one’ – takes its inspiration from the elements, which are carefully woven into the fabric of the brand. So a lot of those seven years was spent focusing on what we could do to make a true neutral spirit that had the ability to be sipped straight.” Jason and I like to sip things neat, and, at least for us, there wasn’t a vodka out there that tasted how we wanted it to taste – it was like drinking rubbing alcohol. I felt like vodka was always kind of built as an ingredient, and how it was marketed was as something you had to mix. Jason and I really wanted to also change the way people looked at vodka. “At the time, it just seemed like there was a void in what was going on in the market. “Jay and I, we started this seven years ago,” Halvorson recalls. Momoa and Halvorson share a mutual admiration not just for each other thanks to their decade-long friendship, but for good-quality drinks. This is a brand that was born out of an honest desire to create a high-quality sipping vodka, first and foremost. Launched at the start of 2023, Meili has already achieved trio of Gold awards in The Vodka Masters – and the pair are only getting started. Meili Vodka is a seven-year labour of love, and a serious business endeavour built from the ground up by the duo. L-R: Blaine Halvorson and Jason Momoa, Meili co-foundersĪmerican actor Jason Momoa is a certified Hollywood legend: he’s Aquaman in the Justice League franchise, he was Khal Drogo in Game of Thrones – and now he is one half of the founding team behind award-winning vodka brand Meili.īlaine Halvorson forms the second half of this partnership, and his success includes co-founding music-nostalgia T-shirt company Junk Food Clothing in the 1990s, creating luxury lifestyle brand MadeWorn in 2013, and for being one of Momoa’s trusted creative directors.īut their venture into the spirits industry is more than just another celebrity cash grab. Actor Jason Momoa and Blaine Halvorson have launched Meili, a sipping vodka brand that aims to take the category back to basics.
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